Do you want to build a profitable online business? Are you looking for a way to get started with content marketing?
Content marketing is a great way to attract new customers, increase sales conversions, and boost your SEO rankings. In fact, according to HubSpot, “Content marketing generates $44 billion in revenue annually.”
But how do you go from zero to hero? It takes time, effort, and patience. But once you’ve got the basics down, you can scale quickly. And if you’re willing to put in the work, you can make a lot of money!
In this guide, I’ll walk you through my 7-step plan to help you create awesome content marketing campaigns that will bring in tons of traffic and sales.
I’ll also share my top tips for scaling your content marketing efforts as fast as possible.
Define your goals
What do you hope to accomplish with content marketing? Do you want to attract more customers? Increase sales? Generate leads? Gain exposure? Whatever your goal, define it clearly.
Content marketing is not just about writing great content. Content marketing is about creating content that helps your target audience achieve their goals.
If you’re trying to attract more customers, you need to create content that answers questions and solves problems. If you’re trying to generate more leads, you need to create valuable content that provides value to your prospects.
Whatever your goal, be clear about it. Then, use your content to help your target audience achieve their own goals.
Identify your audience
Who is your ideal customer? How old are they? Where do they live? What kind of products or services do they buy? Once you’ve identified your target audience, think about what they care about.
Your ideal customer is the person who buys your product or service. They’re the ones who will be most interested in your content. So, identify them based on age, gender, location, income level, and any other information you have.
Once you’ve identified your ideal customer, think about what they’d like to learn about. This helps you create content that resonates with them.
For example, if you sell cleaning supplies, you may want to write about topics like “how to clean a toilet bowl” or “the best way to clean a refrigerator”.
If you sell dog food, you may want to talk about topics like “what dogs eat”, “why dogs need exercise”, and “how to train a puppy”.
Now that you know your audience, it’s time to find out where they hang out online. Use tools like Google Analytics to track the websites they visit. Then, use those insights to create content that speaks directly to them.
This is especially important when creating content for social media sites like Facebook, Instagram, Pinterest, Twitter, etc. These platforms are great for reaching a wide range of audiences, but they don’t necessarily reflect the interests of your ideal customer.
To reach your ideal customer, you need to create content that speaks to their needs and interests. You can do this by using data from analytics tools like Google Analytics to understand what people are searching for, looking at, sharing, liking, commenting on, and buying.
Then, create content that addresses these issues. For example, if you sell dog food, your posts might include tips on how to feed your dog, how to prevent bloat, and how to keep your dog healthy.
You can also use data from analytics tools to determine what types of content perform well. For example, you may notice that certain types of content get shared more than others.
Based on this insight, you can create content that appeals to your audience. For example, if your ideal customers tend to share photos of their pets, you may want to create content that includes pictures of cute puppies and kittens.
Finally, don’t forget to ask yourself questions like: Who am I writing for? Why should they care? What would motivate them to click through to my site?
Create a strategy
Now that you know who your audience is, you need to decide how to reach them. Think about where they spend their time online. Is there an industry conference you should attend? Are there any blogs or websites you should follow? Maybe you should write a guest blog post for another site. Or maybe you should create a YouTube video.
Whatever you choose, make sure it aligns with your overall content marketing strategy.
Think about where your audience spends their time online. Is it on social media sites? Do they prefer reading blogs? Perhaps they’re active on forums?
If you don’t already have a presence on these platforms, you’ll need to build one.
When building your social media presence, remember that Facebook is king. In fact, most people visit Facebook first when searching for information on a topic. So be sure to include a link to your website on your Facebook profile.
Also, consider creating a Google+ account. This platform allows you to share content across multiple networks, including Twitter and LinkedIn.
Finally, you may want to create a YouTube channel. People love watching videos, especially those that are entertaining. And since YouTube is owned by Google, your videos will appear in search results.
There are many ways to reach your audience. But whatever you do, don’t forget to keep them engaged. Otherwise, they won’t return to your website.
To keep your audience interested, try posting interesting articles, videos, and photos. Also, offer incentives to encourage them to subscribe to your newsletter or join your email list.
Remember, if you want to attract customers, you must give them what they want. You can’t just assume they’ll come back because you built a website. They need to find out about you through other means.
Develop a plan
Before you begin writing, you need to develop a plan. This means creating a schedule for yourself. Determine what days you will write, and stick to those days. Also, set aside specific times each week to write.
This is where you’ll spend most of your time.
If you don’t have any experience writing, consider hiring a freelance writer to help you out. They’re usually quite affordable and can be found through online job boards.
Once you’ve hired a writer, you’ll want to determine when you should post your content. The ideal posting schedule is every 2–3 weeks.
But there’s no right answer here. Some bloggers find that posting once per month works better than twice per month. Others prefer posting daily.
Whatever you decide, just remember to keep consistent. If you post too infrequently, your readers may lose interest in your blog. On the other hand, if you post too often, they may not have enough time to digest your posts.
When you’re ready to publish your next post, make sure to include a link back to your last post. This helps search engines understand that your site is relevant to the topic you’re discussing.
Also, try to avoid publishing multiple posts at once. Instead, wait until you finish writing a post before submitting it to your blog.
Finally, make sure you have a compelling title for your post. Your title should grab readers’ attention and encourage them to continue reading.
You can use tools like Google Analytics to track the performance of your posts. You can even use these metrics to determine whether you should change your posting schedule.
For example, if your post doesn’t perform well, you might want to experiment with posting more frequently. But if your post performs well, you might want to reduce the frequency of your posts.
There’s no perfect formula for determining when to post. Just make sure you’re consistent and that you’re providing value to your readers.
The key to successful content marketing is consistency. Don’t wait until you have something amazing to share. Write every day, or at least once per week.
Content marketing is a marathon, not a sprint. The key to successful content marketing isn’t just writing great content; it’s consistently producing quality content over time.
If you’re going to be consistent, you need to produce content on a regular basis. This means posting new content at least once per week.
If you don’t post new content frequently enough, your audience will forget about you and move on to other sources of information.
To keep your audience engaged, you should aim for a minimum of three posts per week. However, if you can maintain this level of output, you’ll find yourself creating some pretty awesome content!
Promote your content
Once you have written your first piece of content, you need to promote it. Share it on social media sites such as Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest, etc.
Social media sites are great places to share your content because they’re free, easy to use, and allow you to reach a large number of people at once.
If you don’t already have a social media account, create one now. Then, when you’ve written some content, share it on these sites.
When you share your content, be sure to include a link back to your site. This helps search engines find your content and rank it highly in search results.
Also, consider sharing your content on blogs and forums. Blogs are websites where authors post their own original content, while forums are websites where users post questions and answers.
There are many different types of blogs and forums, including food blogs, travel blogs, parenting blogs, lifestyle blogs, fashion blogs, DIY blogs, tech blogs, and many others.
After you’ve been writing consistently for a month or two, take some time to measure your success. Which posts were most popular? Did anyone comment on your page? Were people sharing your content?
Once you’ve measured your results, adjust your strategy accordingly.
If you’re not getting any comments, don’t worry. Most people aren’t comfortable commenting publicly online. Instead, you should be focusing on getting more shares and likes.
When you share your content, you’re essentially giving others permission to share it too. So when you share your content, ask yourself: What would happen if everyone shared this post?”
To measure success, you need to track your web analytics. This includes things like where your visitors came from, how long they stayed, and whether they clicked any of your links.
Once you’ve tracked your results, you can use this information to improve your blog post topics, headlines, and overall SEO strategy.
For example, if you find that your most popular posts are about food, then you should consider posting more recipes and articles about food. Or, if you find that many of your visitors come from Pinterest, then you should try to include more pictures in your posts.
If you’re not tracking your results, then you won’t be able to make these adjustments. So, once you’ve been writing consistently, take some time to track your results.
Once you’ve written consistently for a month or so, take some time to evaluate your progress. Measure the number of shares and likes each post receives. Then compare those numbers to the previous month’s performance.
By comparing your monthly performance, you’ll learn whether you need to change your approach or continue to write regularly. And if you notice a decline in performance, you can adjust your strategy accordingly.”
Things to remember when starting with Content Marketing
Content marketing is a great way to build relationships with your target audience. But there are many challenges you’ll face along the way. Here are some of the most common ones.
1. The content you create must be valuable to your target audience.
2. Your content needs to be unique and interesting.
3. You need to constantly update your content.
4. You need to measure your results.
5. You need to track your performance over time.
6. You need to find ways to improve your content.
7. You need to keep your content fresh.
8. You need to manage your reputation.
9. You need to work with others.
10. You need to learn new skills.
11. You need to stay motivated.
In conclusion, content marketing is a powerful tool for any company looking to grow their brand. It’s a low-cost way to connect with potential customers and build relationships with current clients. But it doesn’t have to be complicated. There are many ways to create high quality content, and most of them are free. All you need is a little creativity and a lot of dedication. So get started today!